Coca-Cola introduces orange vanilla coke flavour

Coca-Cola introduces orange vanilla coke flavour

The Coca-Cola Company will launch its first new trademark Coca-Cola flavour in the U.S. in more than a decade, according to the Coca-Cola Co press release.

Orange Vanilla Coke and Orange Vanilla Coke Zero Sugar will be available as of 25 February.

The company had considered three other flavours – raspberry, lemon and ginger – but the combination of orange and vanilla emerged as the favourite among focus groups. Last year, Coke Orange No Sugar launched in Australia and Coke Orange Vanilla was made available in Canada.

“We wanted to bring back positive memories of carefree summer days,” Coca-Cola brand director Kate Carpenter said. “That’s why we leaned into the orange-vanilla flavour combination – which is reminiscent of the creamy orange popsicles we grew up loving, but in a classically Coke way.”

Orange Vanilla Coke and Orange Vanilla Coke Zero Sugar will be available in 12oz cans and 20oz PET bottles. Promotional 12oz sleek cans of Orange Vanilla Coke, Orange Vanilla Coke Zero Sugar, Cherry Coke and Cherry Coke Zero Sugar will be available for a limited time.

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