TÜROB: Istanbul’s tourism needs urgent measures
Istanbul’s tourism needs urgent measures implemented, otherwise, the city will lose 2017 as well, TÜROB President Timur Bayındır said.
He also noted that Istanbul was most hit by Turkey’s tourism plunge.
“The room prices have kept decreasing in the city in a rapid speed. This has also triggered the overcapacity in the sector. For Istanbul’s tourism to recover, some measures are needed urgently,” the Hurriyet Daily cited him as saying.
Hotels in Istanbul experienced a huge decline in both revenue per available room (RevPAR) and average daily rate (ADR), a measure of the average rate paid for rooms sold, among all European destinations in February.
The city’s ADR and RevPAR decreased in February by 19.3% and 19.9%, respectively, compared with the same month of 2016, according to STR Global data.
The ADR regressed to 70.3 euros in February from 87.1 euros in the same month of 2016. The city’s RevPAR also regressed to 33.2 euros in January from 41.4 euros in the same month of the previous year.