Traditional Ukrainian necklace becomes Eurovision 2017 logo (VIDEO)
NTU, the Ukrainian national broadcaster, has revealed the logo and slogan for the 2017 Eurovision Song Contest. The slogan of the 2017 Eurovision Song Contest will be Celebrate Diversity.
The core message for the 2017 Eurovision Song Contest Celebrate Diversity will be complimented by a creative logo design inspired by the Namysto, a traditional Ukrainian bead necklace. Namysto is more than just a piece of jewellery, it is a protective amulet and a symbol of beauty and health. It is made up of many different beads, each with its own design and celebrates both diversity and individuality.
"The notion of celebrating diversity builds on last year’s theme of ‘Come Together’ and is at the heart of Eurovision values: it is all-inclusive and all about countries around Europe, and beyond, joining together to celebrate both our common ground and our unique differences, as well as some great music," ESC Executive Supervisor Jon Ola Sand said.