Azerbaijan's new tourism brand presented
The new tourism brand of Azerbaijan was presented at the first National Tourism Summit in Baku today. The summit was held by the State Tourism Agency and the Tourism Bureau of Azerbaijan.
The main motto of Azerbaijan's new tourism brand is "Take Another Look," the correspondent of Vestnik Kavkaza reported.
Brand and Marketing Manager of the Tourism Bureau Fidan Aliyeva said that the main symbols of the new brand are a new logo and a motto.
Along with the fact that the letter "A" is the new tourism logo, it is also the first letter in the name of the country, and conveys the essence of the brand, and the logo will constantly change according to the platform it represents, Aliyeva added.
Fidan Aliyeva added that the brand was prepared by the well-known company Landor, which has many years of successful experience in this field.
The presentation of the new brand to the world community will be held in November at the WTM London.