Netherlands drops 'Holland' in rebranding move

Netherlands drops 'Holland' in rebranding move

The Dutch authorities have abandoned the name Holland in relation to their country, preferring to stick with the Netherlands instead, according to Adformatie magazine.

According to the authorities, the country has to rebrand itself in order to get rid of negative stereotypes associated with the name Holland, such as the accessibility of drugs and the red-light district.

The government intends to build the county's new image around the name "the Netherlands", which they are planning to actively promote at international events such as Eurovision, Sputnik reported.

The Netherlands will host the song contest in 2020 after the representative of their country won the competition this May.